Financial Times on Werner Erhard and Michael Jensen

FINANCIAL TIMES, April 28, 2012

Excerpts from: The only way is ethics: Andrew Hill on where Erhard and Jensen are coming from

“Werner Erhard and Michael Jensen look an unlikely pairing but their leadership teaching fits into a broad stream of business education and research about ethics and integrity. ”

“In ‘A Positive Theory of the Normative Virtues’, the draft introduction to their forthcoming book, they write that their desire to confront their own “personal contributions to the mess generated by out-of-integrity behaviour” was one trigger for their research. But it was the Enron scandal of 2001 that prompted business schools to refocus attention on this area. The financial crisis of 2008-2009 gave this effort new impetus, as management schools realised they had to bear some responsibility for the bad corporate behavior of their alumni. ”

“Jensen and Erhard’s latest work shifts the emphasis away from external incentives and structures to leaders’ internal motivation, encouraging self-examination and personal action. Whatever the strengths and weaknesses of this approach, managers seem to have an appetite for it. Another eminent Harvard professor, Clay Christensen – one of whose HBS classmates was the disgraced Enron chief executive Jeff Skilling – is about to publish a book, How Will You Measure Your Life?, offering advice on how to build a successful life and career that avoids ethical compromise. The 2010 Harvard Business Review article on which it is based is one of the best-read in the journal’s history.”

Andrew Hill is the FT’s management editor

Werner Erhard and Michael Jensen’s book on integrity is forthcoming from Cambridge University Press

Read the full article in the Financial Times